F For Farah
Farah is the creative force behind FforFarah, a contemporary jewelry studio that redefines traditional aesthetics and ornament, questioning the object’s form, materials, wearability and function with a primary focus on it’s relationship to the body. Her work interrogates traditional ideas of ornamentation—playing with form, material, wearability and function—so that each piece becomes an expressive, wearable object.
She earned a BFA in Jewelry & Metalsmithing from the Rhode Island School of Design (2015) and an M.A. in Design in Germany (2024). Born in Vienna, Farah has lived across nine countries and despite her travels, Cairo remains home.
As founder, creative director, and metalsmith, Farah handcrafts every piece from scratch—working in sterling silver, gold-plated bronze, 18k gold, and exploring more experimental materials like silicone and fabrics.
Farah’s work has been featured at Dubai Design Week (2017), Milan Design Week (2019), the Venice Biennale (2019), and London Fashion Week (2019).
Fayoum Ceramics
Nestled in the serene oasis of Fayoum, a new generation of pottery artists carries forward one of Egypt’s oldest living crafts—transforming earth and water into vessels of culture and contemporary expression. Rooted in the legacy of Tunis Village, where potters first began shaping clay from the nearby Qarun Lake in the 1960s, today’s artisans merge centuries-old firing techniques with modern aesthetics. Their work is marked by hand-thrown forms, muted desert tones, and glazes inspired by the surrounding landscape—each piece echoing the rhythm of Fayoum’s still waters and fertile soil.
The region’s craft culture revolves around three distinct pottery schools: Kom Oshim, Al-Nazla, and Tunis (Ptah Association). Each embodies a different philosophy of making—Kom Oshim staying loyal to utilitarian terracotta forms and traditional wood-firing methods; Al-Nazla preserving the ancient hammer-and-anvil technique to create porous, functional vessels; and the Tunis school blending artistry with experimentation, producing decorative and contemporary designs that have drawn global recognition.
Together, these schools form the backbone of Fayoum’s artisanal identity—bridging craft, design, and heritage. In their hands, pottery is not just an object but a living tradition: ancient in spirit, yet unmistakably contemporary in voice.